About

Since 2007, I’ve been building engagement and brand strategies for advertising agencies, creative incubators, and AdTech SaaS products. I’m currently Head of Social at the Martin Agency, working on landmarks brands like UPS, Hanes, UScellular, Axe, Santander Bank, and Google.

Prior to arriving at the Martin Agency in January 2023, I led the strategic discipline at The Winston Project collective, and was previously at Bold Move (consultancy), Saatchi & Saatchi Wellness (Publicis), wonder+hill, TBWA\Chiat\Day New York (Omnicom), Steam Communications (organic social + WordPress), and Talent Partners (AdOps).

Over the past few years, my focus shifted from social to organic search and content strategy. All things considered, this was probably for the best.

Now more than one year in at Martin, I embed creative social strategy and drive audience behavior for the most talked-about brands across verticals.

I’m a first-time dad and media co-founder. Jeff Herbst and I Iaunched Best Coding Bootcamps and Protostar, a media incubator based in New York.

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Press

• “It’s Bobby Bonilla Day” – The Wall Street Journal
• “WordPress Featured in NYT Crossword” – WPTavern
• “Brooklyn Heights Promenade Draws Hundreds to Rally” – Brooklyn Eagle
• “Cobble Hill Assocation: Board is announced” – Cobble Hill Association
• “From Startup to Big Corporation: Activating Companies at Any Size” – Social Media Week